01Craft
We build the hard part ourselves
Everyone ships the audited, convenient library — and every filter in the world knows it on sight. When the ready-made answer stops working where it matters, we write our own and own every bug in it.
Software worthkeeping.
Eight products of our own — privacy, AI and consumer tools, designed, engineered and grown end-to-end.
Eight products.
All of them ours.
- Products live
- Countries reached
- Languages supported
- Uptime, rolling 30 days
Products we own and run.
All eight products ↗What people say.
Unedited apart from trimming, with the product, the source and the month on every one.
KryonVPN★★★★★
“It is the only VPN that still works on our office network. I stopped thinking about it, which is the highest praise I can give a tool.”
Linkdeck
“We shipped our whole creator programme on Linkdeck in a weekend. The team answered on a Sunday and fixed a bug before Monday.”
RumiAI★★★★★
“My tutor never sleeps and never sighs at me. Six months in and I finally stopped translating in my head.”
Obzerv
“Obzerv woke us at 03:40 about a certificate we forgot. Customers never noticed anything. That alert paid for the year.”
Client work
“They pushed back on half of my brief and were right about all of it. Rare, and worth the argument.”
We move at the
speed of shipping.
Everything it
takes to ship.
One team owns the whole thing. No hand-offs between agencies, no gaps where the product quietly gets worse.
01
hardest one so farProduct design
Research, flows, interface, motion. We design the whole experience, not a set of screens.
RumiAI
a language tutor people open at 3am. If a lesson feels like homework, nobody comes back on day three — so we designed the conversation, not the curriculum.
Open the case →02
hardest one so farEngineering
Typed, tested and observable. Next.js, Swift, Go, Flutter — whichever ships the best product.
Kryon
a VPN that must not look like one. Traffic shaped to pass as ordinary browsing and survive deep packet inspection in 30+ countries.
Open the case →03
hardest one so farGrowth
Onboarding, retention loops, ASO and pricing designed into the product from day one.
Warplink
a link that has to know where it is being opened — and still land the user in the right screen after the install, not on the store page.
Open the case →04
hardest one so farInfrastructure
Edge deploys, least-privilege data handling and monitoring we built and run ourselves, around the clock.
Obzerv
monitoring that has to be right at 3am. Multi-region probes, alerts the moment they disagree, and a status page anyone can point a customer at.
Open the case →How we work
Four things we will not trade away.
02Judgement
Silence beats a wrong answer
Our monitoring writes a gap rather than an outage it cannot prove. Our link router sends nobody rather than send the wrong person somewhere personal. Saying nothing is a miss; saying the wrong thing is a breach.
03Conviction
The decisions that cost us something
Keeping no logs means diagnosing a failure we are not allowed to see. Making the phone layout free gave away the easiest upsell we had. We take those trades deliberately, and we can tell you exactly what each one cost us.
04Rigour
Measured, never asserted
We read our own marketing with the source open beside it and cut every claim the code could not prove — comfortable round numbers included. What is left says less than it could, and all of it is true.
Three ways to work with us.
What separates them is how long we stay. Drawn below at the same scale.
0m3m6m9m12m
You are starting something new
Product partnership
We take it end to end — research, design, engineering, launch, growth — and stay on after release. The bar is the same one we hold our own products to: we take it on when we would want the thing to exist whether or not we were paid to build it.
- Every engagement opens with a paid discovery week
- One team, one channel, no account managers
- You own every repo from the first commit
Eight products, watched by our own.
All systems operational
KryonVPN41ms
100.00%
30 regions30/30 clean
Linkdeck28ms
99.98%
edge29/30 clean
RumiAI62ms
99.98%
eu + tr29/30 clean
Warplink24ms
99.92%
edge29/30 clean
AppEcho55ms
99.96%
eu28/30 clean
Obzerv19ms
100.00%
5 probes30/30 clean
Hido33ms
100.00%
eu30/30 clean
Nuvo58ms
99.98%
eu29/30 clean
99.98%
Rolling 30 days across all eight, checked every 30s by Obzerv.
We design, build and grow software properly — with taste, patience and a stubborn attention to detail. No trends for their own sake. No shortcuts. Products people keep.
Good
questions.
Anything we have not answered here, ask us directly — it goes to a person, not a form router.
Ask us instead →Our own eight products are the work. We take outside projects when the product is one we would want to exist anyway — and then you get the same team that built the eight, not an account layer in front of it.
Where to find us.
London · --:-- local
You have
an idea?
Our own eight products are the job. When a product comes along that we would rather see exist than not, we build it. If that is yours, we should talk.