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Warplink

Smart links that just work.

A link should know where it is being opened. Warplink reads device, OS and browser, then routes to the app screen, the store page or the web — and if the app is not installed yet, it still lands the user in the right place after install.

Runs on
iOS · Android · macOS · Windows · Linux · Web
Warplink — Smart links that just work.
99.99%
uptime
10,000
free clicks / month
2 min
to set up
6
platforms routed
The hard part
Deferred deep linking has to carry an intention across a gap where almost nothing survives. Someone taps a link, leaves for the store, installs, and opens a fresh app that has never heard of them. Android has a real answer: a token rides through the install referrer and matches exactly. iOS has no token. All that is left is a coincidence of address and timing, which is a guess. Warplink scores that guess out loud, weighing how recent the click was and whether language and platform agree, and it refuses to answer when several devices share one address. An office network should produce a miss, not a stranger's destination.
A call we made
One rule governs the whole thing: a signal may veto a match, never win one. The person who just installed is almost always the most recent click, and letting any bonus outrank that could hand someone the destination meant for a colleague on the same office network. Warplink matches less often than a looser system would. We are comfortable with that trade. A miss costs a redirect. A wrong match costs somebody their privacy.
What it taught us
Errors are the easy failures. Something throws, something pages, somebody looks. The dangerous kind return a clean response and never match: no exception, no log line, and from the outside identical to a feature nobody has discovered yet. Every matching path we ship now reports a success rate that somebody actually watches.

What it does

Everything below is live today on warpl.ink — not a roadmap.

01

Smart routing

Device, OS and browser detection decides the destination at click time.

02

Deferred deep links

Install first, land in the right screen second. The intent survives the store.

03

Real-time analytics

Clicks by platform, geography and referrer, without a day of delay.

04

A/B testing

Split traffic between destinations with weights you control.

05

Custom domains

Branded short links on your own domain, verified over CNAME.

06

API and webhooks

Create links programmatically and push click events into your own stack.

One link, the right destination, every platform.

Everything about Warplink — the interface, the servers, the support inbox — is ours. The fastest way to judge it is to use it.

Open warpl.ink

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